Our competitive strategy and brand management services are tailored to your specific needs.
We help formulate strategies for growth and implement the change into the organization and management models.
Our insight is based on research data and standardized competitive advantage and brand KPIs.
Visualizing the brand's roots and telling its story. Based on strategy, a clearly identifiable and unified brand identity defines what the brand looks, feels and sounds like across all channels.
Defining the critical touchpoints on customer journeys and allocating responsibilities within the organization's functions and personnel for customer experience in each touchpoint.
Implementing the strategy and customer-driven approach into personnel through e.g. personnel's strategy book and workshops. Transformation program is tailored to the client's needs.
A systematic approach to brand management is created, enabling the company to exploit the brand's potential in business development. Management roles, implementation and action plan.
Determining the maximal profit attainable from the company's brand portfolio. Brand management models and indicators are formed to support portfolio management and risk control.
To whom should you target our offering and which segments will give you future growth? Market research based on behavioral patterns and customer group deep analysis form a basis for customer-driven growth.
Differentiating from competitors in a right way creates competitive advantage and growth. An effective differentiation is targeted at the core needs of key segments and can be made a part of the organization's daily operations.
Brand portfolio and brand hierarchy are designed to be manageable, profitable and adjustable to the changing markets. We define the most important KPIs for portfolio management and link them to financial objectives.
Determining the monetary value of brand gives an evaluation of the company's ability to compete and achieve a more profitable position on the long term. The project yields concrete suggestions for profitable business development.
Does the company deliver on its brand promise in the critical touchpoints of its customer journeys? Customer experience research gives for example a basis for determining the brand's must-win-battles.
Competition and markets are constantly transforming. What do your customers want in 5 or 10 years? Through research and analysis, we define the competitive advantage factors required in your business to succeed in future competition.
A research on the brand's current and potential customer groups, their needs and preferences, based on purchase behavior patterns and market analyses.
Brand strength is a company's most important KPI between strategy and operative actions. By monitoring its brand strength, the company is able to respond to changing market situations and build enduring, measurable growth.
Strategy planning, execution and monitoring in one software
BSX (Brand Strategy & Execution) is the ultimate business steering dashboard that seamlessly integrates the company's brand to its business. BSX compiles all elements of strategic competitive advantage management into an easily manageable dashboard, enabling scenario planning with a comprehensive view of your strategy.
BSX analyzes the company's various long-term scenarios, visualizing their effects on brand and financial success.
BSX is compliant with the ISO 9001 Quality Management Standard.