Personnel research
Assessment of competitive advantage - management
The management's views on the status of competitive advantages are determined.
Assessment of competitive advantage - personnel
The personnel's views on the status of competitive advantages are determined. This is usually done at the same time as the management's assessment and, for example, areas demanding closer attention can be more diligently studied.
Assessment of implementation of competitive advantage
The firm's competitive advantage is strengthened through internal operations, when the entire organisation consistently delivers on its promises to customers in a way that differentiates the organisation from its competitors. Research is conducted to determine how well the organisation delivers on promises to customers. Areas requiring improvement are identified and an action plan compiled.
Assessment of personnel's competence
The personnel's competence to deliver the differentiation strategy is assessed. The research indicates, for example, areas where training is required.
Assessment of personnel's attitudes
The personnel's attitude toward their own work, colleagues and the corporation are determined. Areas requiring improvement are identified and an action plan compiled.