Our People

Jari Taipale
is the founder of the BrandWorxx methodology and is responsible for its further development. Jari is an expert in new business and service concept development.

Tommi Huuska (M.Psych.) is specialised in conducting and developing BrandWorxx's research. Tommi is also responsible for developing service concepts based on a new way of customer segmentation. Segmentation is based on more accurate foresight of changes in customer requirements.

Tapio Wento
Senior consultant.
Tapio brings over 20 years of senior management experience from the development of international business, strategic change management and implementation. Furthermore he is experienced in sales network evaluation and upgrading.

Ari Lepistö
Senior consultant
Ari has over 20 years of experience in international business management. He has worked both in corporate EMEA-level leadership functions in global multinational companies, and also starting up subsidiaries and regional organizations in new markets.

Sanna Korpela (B.Psych.)
Sanna’s main responsibilities include communications, PR relations and event organizing. She is taking care of communications from the strategic level to the concrete details of implementing the plans.

Dmitry Poletaev
is primarly responsible for complete execution of customer researchs, including design, conduction, analysis and reporting. Besides that he is also strongly involved in development of methods.

Jukka Vaittinen
Marketing Analyst
Jukka is responsible for conducting market and financial analyses on brand valuation projects. Jukka’s tasks include gathering information about our clients’ financial performances and composing development forecasts.