History
In 1994 the present CEO of BrandWorxx, Jari Taipale, gets tired of the way and of the bases on which marketing is done. He starts discussing with other business management consultants known to him why the operations of companies conflict with their output messages, and about how this operation could be integrated.
In 1996 the first systematic brand control method is born and named the "6 books". The methodology is first applied on Finnair and on some other smaller companies. In practical application the method is revised to better meet the needs of the clients. Working together with clients coming from different lines of business shows that a systematic approach can be applied to consumer goods and services just as well as B2B brands.
By 1999 the method has already been applied in 15 companies. Encouraged by the results BrandWorxx stops offering advertising and communications services and decides to concentrate only on company management consultancy. The emphasis is now on developing differentiation strategies and controlling operational processes.
The group of experts, known as the Advisory Board, which is actively involved in the BrandWorxxTM methodology, is expanded. The objective of the advisors representing different areas is to create for the first time a holistic method which would help to control the entire operations of the company from business strategies to measuring brand investments and value from committing the personnel to controlling the customer experience.
2001 As the methodology broadens and the number of persons involved in the client company's development grows, it becomes necessary to create means by which all have a mutual understanding of the advancements in the activities. The Finnish Funding Agency for Technology and Innovations (TEKES) starts supporting the development of the brand management and teamwork software program and the first BrandWorxx program is delivered to a client in 2001.
2004 The next aspiration is solving the mystery called the customer. What influences purchasing behaviour? Why does a customer commit to a certain company or brand? How can the customer experience be utilised in developing operations? Together with the Psychology Department at the University of Helsinki, BrandWorxx develops new segmentation models and methodology in order to better clarify the factors which influence the customer experience and purchasing behaviour.
2006 During the past few years the method has taken significant advancement steps based on the feedback received from clients i.e., clarifying communications and developing differentiation strategies. The number of clients who have profited from the methodology and been involved in its development is quite significant, over fifty.
2008 the BrandWorxx method is portrayed by an intact chain from the differentiation strategy to the customer experience. Our chain of services includes clarification of the differentiation strategy and its implementation in the business processes and customer interface. Measuring the entire process through both behavioural and financial parameters gives company management tools for business planning and sustainable business development. Future success is ensured by enhanced foresight to changes in customer requirements and planning accurate actions and investments to meet these requirements.
In October 2008 BrandWorxx organise a seminar where Finland's 50 most valuable listed corporate brands are publicized. In addition to the monetary brand value of Helsinki NASDAQ/OMX-listed companies, the results of a study on the status of brand management in Finnish companies is revealed. Close to100 representatives of the companies' top financial and business management participate in the study. Nokia, Kesko and Fortum are Finland's most valuable listed corporate brands.
2009 As a result of several years' development, BrandWorxx launches an electronic tool to support the management of business and brand development. The tool provides management an overall picture of the competitive advantages of the company and enhances interaction in business development. Clients are using the tool and it is being further developed together with the users.